Master Franchising

Chilichonse chomwe muyenera kudziwa za master franchising

Ngati mukufuna kutsegula a chilolezo, mwina mwapeza mawu oti master franchise, ndipo mudadzifunsa tanthauzo lake. Mu bukhuli, tikufotokozera mwatsatanetsatane chomwe franchise wamkulu ndi kukambirana za kutsegulira chilolezo.

Kodi chilolezo chaukadaulo ndi chiani?

A master chilolezo ndi mgwirizano wamgwirizano momwe master franchisor amavomera kupatsa ulamuliro komanso ufulu kwa chilolezo m'gawo linalake kwa munthu kapena bizinesi. Njirayi imagwiritsidwa ntchito nthawi zambiri ndi ma franchise akuluakulu omwe akufuna kuti akukulitse malo awo ndi malo atsopano, mwachitsanzo, dera lina, mzinda kapena dziko.

Chimodzi mwazinthu zodziwika bwino komanso zopambana m'magulu ogulitsa zakudya ndizopatsa McDonald's. Pokhala mmisiri waluso a McDonald adakwanitsa kufalitsa chilolezo chawo padziko lonse lapansi. Ngakhale zopanga za McDonald ndizofanana m'dera lililonse, chilolezo chilichonse chimasinthira menyu ndi malonda a malo odyera potengera malo omwe amakhala. Mwachitsanzo, m'maiko achisilamu, zinthu zonse za nkhumba zimasinthidwa ndi ng'ombe, nsomba kapena nkhuku. Momwemonso, zoseweretsa za Chakudya Chosangalatsa zidzasiyana padziko lonse lapansi kutengera ndi zomwe ana amakonda kuderalo. McDonald's ndi chitsanzo chabwino cha franchise waukadaulo wopatsa mayina awo, malonda ndi mitengo kwa franchisee, koma kuwapatsa ufulu wogulitsa ndikusintha ntchito zawo potengera malo omwe amakhala.

Mutha kuwunika onse ambuye ku Franchiseek.

Chifukwa chiyani muyenera kukhala bwana waluso?

Kwa olamulira, kukhala ndi chilolezo kukhazikitsa malo atsopano kumawalola kufalitsa mwachangu zogulitsa zawo kumalo ena popanda chiwopsezo chochepa kwambiri. Ma franchise apamwamba amapindulanso ndi zidziwitso zakunyumba zam'magawo ndipo safunikira kumaliza malo ambiri kapena kafukufuku wamakasitomala, chifukwa franchisor wakwanuko azidziwa bwino malo, kuwalola kusankha malo odziwika ndi kugulitsa chilolezocho moyenera. Izi zimathandizira kuti ma franchise aluso azitha kutsata mipata yazikhalidwe ndi ziyankhulo bwino.

Chifukwa chiyani kukhala katswiri?

Ubale pakati pa master franchisee ndi franchisor ndiwothandiza onse. Ogulitsawo amatha kugula bizinesi yomwe idakhazikitsidwa kale yomwe mwina idavomerezedwa kale mdera lawo ndipo wogulitsa angathe kupindula ndi ukadaulo wa malo omwe ali ndi chilolezo ndikupereka chilolezo chawo kudera latsopano bwinobwino. Ubale pakati pa master franchisor ndi franchisee umayenda bwino kwambiri pamene onse awiri amapindula ndi ukadaulo wa winayo.

Ubwino wa master franchise wa franchisor

Malowedwe andalama

Wogulitsayo alandila chiwongola dzanja chachikulu cham'mbuyo akagulitsa ufulu wokhala ndi chilolezo kwa franchisee. Izi zimathandizira kupatsa mwayi waukulu pakubwera ndalama.

kuwonjezeka

Kugulitsa chilolezo chaukadaulo kumalola wogulitsa kuti awonjezere kumalo atsopano popanda kukhala ndi chidziwitso chokwanira m'deralo.

Ubwino wa master franchise wa franchisee

Kuzindikiridwa

M'masiku amakono az digito, mayina amtundu wa chizindikiro amatha kufalikira padziko lonse lapansi ndikuzindikirika nthawi yomweyo. Mwa kutsegulira chilolezo chaukadaulo, mumapindula potsegula bizinesi yabwino, yodziwika komanso dzina lodziwika. Popanda chizindikiro champhamvu kumbuyo kwanu, muyika pachiwopsezo kutsegula bizinesi yomwe anthu sakukhulupirira kapena kuiwala chifukwa cha kusadziwika ndi mbiri.

Chithandizo cha Franchise

Pokhala ndi chilolezo chaukadaulo, mumalandira chithandizo chambiri komanso chitsogozo monga momwe mungalandire kuchokera kuchilolezo wamba. Izi zitha kuphatikizira chilichonse kuyambira pazinthu zoyambira ndi zida kwa upangiri ndi chitsogozo. Nthawi zambiri mukatsegula chilolezo chazambiri, mumalowa mgulu la anthu pomwe ogwirizana ochokera padziko lonse lapansi amalumikizana ndi kuthandizana.

Ndalama zolipirira

Pokhala ndi chilolezo chaukadaulo, mumagula ufulu wogulitsa chilolezo kudera linalake. Ngati mukufikiridwa ndi wachibale wina yemwe angafune kugulitsa m'dera lanu, mwachitsanzo kumalo ena mkati mwa mzinda wanu, mutha kukhala oyenera kulandira chindapusa cha kukhulupirika kuchokera ku chilolezo china ngati mungalole kuwalola kukhazikitsa bizinesi yanu mdera lanu gawo.

Izi zimathandizira kuti Franchisee akhale ndi gawo lofanana ndi franchisor ndikuyitanitsa ena atsopano kuti ayambe bizinesi mdera lawo. Izi sizofunikira, komabe, ena opanga ma franchisees amasankha kungoyang'ana zawo zokha.

Kodi muyenera kuchita chiyani kuti mukhale bwana waluso?

Zomwe zili pansipa sizofunikira, koma kukhala ndi luso ngati mukufuna kukhala bwana waukadaulo.

Zidziwitso zakomweko

Kukhala ndi chidziwitso champhamvu chamderalo ndikumvetsetsa komwe kasitomala ako akufuna ndikothandiza kwambiri kwa aliyense amene akuyembekeza kukhala katswiri. Izi zikuwonetsetsa kuti mutha kusintha njira zamaluso zamalo ogulitsa mwaluso m'dera lanu ndikupangitsa bizinesi yanu kugunda kwanuko.

chilakolako

Ngakhale pali zopindulitsa zambiri zachuma pakutsegulira chilolezo chaukadaulo, kukhala wokonda bizinesi kudzakuthandizani kuti muzimva kuti ndinu okwaniritsidwa muzochita zanu zonse.

Takambirananso mwatsatanetsatane, maubwino okhala bwana waluso. Yang'anani mozungulira Franchiseek yonse chikwatu padziko lonse lapansi, kuti mupeze Franchise wanu wabwino kwambiri.